WHY WASHING YOUR FACE IS SO IMPORTANT
REMOVING BUILD UP
A common benefit of facial cleansing is the removal of dirt, oil, and other unwanted debris. Throughout the day the skin on your face is continually covered with bacteria, pollutants, viruses, dirt, and old (dead) skin cells. Daily facial washing removes these impurities to give the skin a fresh look. Without washing, your skin would be covered with a thick layer of dirt and grime which make it difficult for other products to penetrate the skin properly.
BOOSTING HYDRATION
Regular facial cleansing (along with the use of a good moisturizer) is also an important factor in helping the skin maintain a proper level of hydration. Dehydrated skin looks and feels rough, wrinkled and aged. Cleansing helps manage PH levels of the skin; enabling sufficient water and product retention.
MAINTAINING CLEAR SKIN
Tiny glands under the skin produce oil called sebum to protect the skin from the dangers of the outside world. These glands use hair follicles within the skin as a pathway, allowing the oil to reach the skins surface (outer layer) to form a barrier that prevents the penetration of bacteria or other harmful agents.
Excessive dirt build up on the surface can cause blockages of the follicle, trapping sebum, sweat, and dead skin cells. The lack of sebum on the skins surface allows bacteria to penetrate the follicle causing inflammation. The final result is acne.
Proper skin cleansing clears pores of debris to prevent dirt buildup, allowing the sebum oil to reach the skin surface unimpeded; decreasing the chances of a breakout.
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